Janet Cardoza Calderón

Negotiated and implemented strategic alliances with hospital C-Suite across key accounts, accelerating market penetration and aligning portfolio strategies with regional objectives. Led business development initiatives to identify growth opportunities in high-specialty segments, contributing to a 36% increase in hospital adoption within 3 months. Partnered with cross-functional teams in Iberia and global markets to co-create data-driven business strategies and expansion roadmaps.

Designed and executed integrated omnichannel campaigns leveraging CRM platforms and segmentation strategies to maximize engagement and ROI. Analyzed KPIs and customer insights to optimize digital assets and channel mix, improving message resonance and lead conversion. Collaborated with cross-functional teams and agencies to align local execution with global strategy, ensuring timely delivery and compliance with MLR processes.

Directed commercial strategies for specialty brands, achieving double-digit sales growth. Trained and coached sales teams to align with strategic KPIs. Analyzed market data and developed actionable insights for regional strategies.

Managed product lifecycle and strategic planning for high-specialty portfolios. Executed data-driven marketing initiatives enhancing market share and physician engagement. Coordinated with regulatory and medical teams to ensure compliance and corporate alignment.

Led a sales team for cardiovascular and specialty portfolios, exceeding revenue and engagement targets. Implemented training programs and performance monitoring to maximize efficiency.

Built strong relationships with HCPs to support adoption of innovative therapies. Consistently exceeded sales objectives through targeted territory management and education.